eBook: Understanding Inbound Marketing
Gone are the days of static outbound marketing strategies that yield unreliable results. In fact, today’s business world is extremely competitive, intense, and ever-changing, especially when it comes to marketing to your target audience. You need to diversify marketing channels and determine which (Outbound and Inbound) programs are most effective. Outbound is typically more costly relying heavily on the Sales team where Inbound marketing fuels the funnel for them.