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eBook: Understanding Inbound Marketing

Gone are the days of static outbound marketing strategies that yield unreliable results.  In fact, today’s business world is extremely competitive, intense, and ever-changing, especially when it comes to marketing to your target audience.  You need to diversify marketing channels and determine which (Outbound and Inbound) programs are most effective. Outbound is typically more costly relying heavily on the Sales team where Inbound marketing fuels the funnel for them.

What you’ll learn…
Why inbound offers the greatest ROI on marketing investment.
Understand the long road to ranking your content in search engine results pages.
How keyword research shapes content development to fuel inbound marketing.