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Seven Ways to Increase B2B Sales Using SEO

SEO Increases B2B Sales

Sales drive a business; without sales, the business fails. It’s that simple. In today’s ever-advancing and sophisticated technologies, your sales will be dormant without a robust digital presence that includes SEO. Don’t let that happen. So, if you want to increase sales— your market share—it’s essential to have a strong search engine optimization (SEO) strategy. […]

In 7 Steps: Your Strategic Editorial Calendar

Digital Editorial Calendar

Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. Digital campaigns require many new types of assets to engage audiences. This means you need more strategy to enable your content to work for you.
So what does it mean to integrate lean content strategy into your editorial calendar? How does this work into monthly sprints so you can adapt topics to real-time changes in the industry and build content for performance.

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