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Tips from a Construction Marketing Agency: 7 Keys to Email Deliverability

Tips from a Construction Marketing Agency: 7 Keys to Email Deliverability

Why Email is Still Your Best Channel As a construction marketing agency, we believe email is still the best marketing channel for most firms. Email marketing continues to be a powerhouse, and for good reason. Despite the rise of social media, influencer marketing, and other digital marketing tactics, email remains unparalleled in its effectiveness. Here […]

5 Things To Look For In An All In One Marketing Solution

ALl In One Marketing Solution

Why An All In One Marketing Approach Makes Sense One of the biggest challenges for small businesses and startup companies is effectively marketing their business.  This is important because it creates brand awareness, feeds into sales, and ultimately can help drive revenue, which is the most important part in business.  So, why is this so […]

Construction Marketing Ideas: 10 Ways to Reach Your Customers

Construction Marketing Ideas

Here are ten construction marketing ideas that can help your company stand out and drive growth. These strategies range from creating engaging content to leveraging industry events, and they are designed to provide construction company executives with actionable insights.

Content for software companies: making the most from your marketing budget.

Creating content for software companies is often the most labor-intensive task for marketers. If there’s one thing all marketers can agree on, it’s that creating content is almost always the most labor-intensive task. Whether you’re writing blog posts, creating videos, or designing graphics, it can take a lot of time and energy to create pieces […]

Channel Survey: What’s working in SaaS Marketing for 2023

About the Survey At the heart of any successful marketing strategy is a sound channel mix. In order to reach your target audience and maximize ROI, you need to have a clear understanding of which channels are most effective for your particular business. In an effort to help companies better understand their options, we are […]

5 B2B lead magnet ideas to help SaaS sales teams with demand generation.

Why lead magnets work in B2B SaaS Sales Lead magnets are an essential tool for capturing the attention of potential customers and generating high-quality leads for your SaaS company. These downloadable resources and free trials allow you to connect directly with prospective customers, sharing information about your products and building trust in your brand. Additionally, […]

Introducing Peritus Client Sites

What is a client site? At Peritus Marketing, we believe that effective collaboration is key to delivering high-quality, results-driven marketing services. Our team of experts work closely with clients to ensure that both the creative and analytical aspects of each project are aligned with the client’s needs, objectives, and goals. To support this collaborative process, […]

3 data driven sales enablement strategies for SaaS companies.

The future of your organization rests on the shoulders of your Sales team. The success of any organization depends on its ability to generate revenue. And while there are many departments that contribute to this goal, it is the Sales team that plays the most critical role. After all, it is their job to identify […]

Are your marketing KPI’s really aligned with your strategy?

Why KPIs for SaaS companies are important? SaaS KPIs (Key Performance Indicators) are essential for any SaaS company, as they provide a clear overview of the company’s performance and health. Without KPIs, it would be difficult to track progress, identify areas of improvement, or gauge whether the company is on track to achieving its goals. […]

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