Are your marketing KPI’s really aligned with your strategy?

Why KPIs for SaaS companies are important? SaaS KPIs (Key Performance Indicators) are essential for any SaaS company, as they provide a clear overview of the company’s performance and health. Without KPIs, it would be difficult to track progress, identify areas of improvement, or gauge whether the company is on track to achieving its goals. […]

PypeServer: Marketing Foundation to Build Brand Awareness

Customer Profile PypeServer is a late-stage startup software company whose PypeServer Enterprise product is the industry leading fabrication workflow software. The software allows pipe fabricators to pull designs from BIM and CAD software and send cut-ready files to pipe profiling machines. Additonal product include PypeServer Connect, PypeServer Cloud, and PypeServer Lyte which brings the power […]

7 Mission Critical Tactics for Your Construction Marketing Strategy

Construction Marketing Tips

The pandemic, Covid-19, changed life as we know it, sparking businesses to re-evaluate how they operate. The construction industry is no exception, causing many contractors to find the balance between social distancing and PPE (Personal Protection Equipment) use. Like many industries, construction has seen great challenges during the pandemic, causing the industry to become more creative with marketing to […]

Eight Construction Marketing Tools to Leverage in 2022

Construction Tech Digital Marketing

If you own or want to start a construction company, your competitors will surpass you unless you learn to leverage digital marketing strategies. 96% of B2B customers prefer using the internet to do business with manufacturers and merchants. It doesn’t matter whether you sell directly to vendors or other companies. We will look into the eight top digital […]

Seven Ways to Increase B2B Sales Using SEO

SEO Increases B2B Sales

Sales drive a business; without sales, the business fails. It’s that simple. In today’s ever-advancing and sophisticated technologies, your sales will be dormant without a robust digital presence that includes SEO. Don’t let that happen. So, if you want to increase sales— your market share—it’s essential to have a strong search engine optimization (SEO) strategy. […]

5 Marketing Tips for Kicking Off 2021 Right.

5 Marketing Tips for Kicking Off 2021

Are you trying to finish 2020 right and make Q1 2021 planning feel like less of a moving target? The trends are taking shape, so here are 5 marketing tips to consider for your content plans next year.

The Amazing Strategic Planning Puzzle

With the economic recovery extending longer than anticipated, your business is probably evolving quicker than you can say, snap. These steps will help guide communication with your broader team.