Content for software companies: making the most from your marketing budget.
Creating content for software companies is often the most labor-intensive task for marketers. If there’s one thing all marketers can agree on, it’s that creating content is almost always the most labor-intensive task. Whether you’re writing blog posts, creating videos, or designing graphics, it can take a lot of time and energy to create pieces […]
Introducing Peritus Client Sites
What is a client site? At Peritus Marketing, we believe that effective collaboration is key to delivering high-quality, results-driven marketing services. Our team of experts work closely with clients to ensure that both the creative and analytical aspects of each project are aligned with the client’s needs, objectives, and goals. To support this collaborative process, […]
How creating content empowers your SaaS sales process with better insights.
For salespeople, time is one of the most valuable resources. A strong SaaS sales process prioritizes time invested with prospects based on their potential for turning into paying customers.
3 data driven sales enablement strategies for SaaS companies.
The future of your organization rests on the shoulders of your Sales team. The success of any organization depends on its ability to generate revenue. And while there are many departments that contribute to this goal, it is the Sales team that plays the most critical role. After all, it is their job to identify […]
A SaaS sales training plan to gain market share as weaker competitors fail.
As the economic activity tightens, software companies who prioritize sales management and SaaS sales training will gain market share as weaker competitors evaporate. At Peritus, we love marketing. We know first-hand how it can feed actionable insights to sales teams and help drive revenue growth. However, you can’t solve a sales problem with a marketing […]
Are your marketing KPI’s really aligned with your strategy?
Why KPIs for SaaS companies are important? SaaS KPIs (Key Performance Indicators) are essential for any SaaS company, as they provide a clear overview of the company’s performance and health. Without KPIs, it would be difficult to track progress, identify areas of improvement, or gauge whether the company is on track to achieving its goals. […]
PypeServer: Marketing Foundation to Build Brand Awareness
Customer Profile PypeServer is a late-stage startup software company whose PypeServer Enterprise product is the industry leading fabrication workflow software. The software allows pipe fabricators to pull designs from BIM and CAD software and send cut-ready files to pipe profiling machines. Additonal product include PypeServer Connect, PypeServer Cloud, and PypeServer Lyte which brings the power […]
7 Mission Critical Tactics for Your Construction Marketing Strategy
The pandemic, Covid-19, changed life as we know it, sparking businesses to re-evaluate how they operate. The construction industry is no exception, causing many contractors to find the balance between social distancing and PPE (Personal Protection Equipment) use. Like many industries, construction has seen great challenges during the pandemic, causing the industry to become more creative with marketing to […]
Eight Construction Marketing Tools to Leverage in 2022
If you own or want to start a construction company, your competitors will surpass you unless you learn to leverage digital marketing strategies. 96% of B2B customers prefer using the internet to do business with manufacturers and merchants. It doesn’t matter whether you sell directly to vendors or other companies. We will look into the eight top digital […]
Seven Ways to Increase B2B Sales Using SEO
Sales drive a business; without sales, the business fails. It’s that simple. In today’s ever-advancing and sophisticated technologies, your sales will be dormant without a robust digital presence that includes SEO. Don’t let that happen. So, if you want to increase sales— your market share—it’s essential to have a strong search engine optimization (SEO) strategy. […]