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Resources for implementing marketing automation software & content.

The following resources are provided to help you utilize content marketing and automation software to fuel your sales and marketing engine.  

5 Tips for managing agency partner relationships

5 Tips for managing agency partner relationships

Working with an agency demands a great deal of trust. Every firm says they have a strong commitment and can deliver on its brand ... read more

A digital-first sales strategy for staffing firms.

A digital-first sales strategy for staffing firms.

The traditional business development model for staffing and recruiting firms is broken. Cold calling and client visits may not come ... read more

In 7 Steps:  Your Strategic Editorial Calendar

In 7 Steps: Your Strategic Editorial Calendar

Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. ... read more

10 keys for using Demand Generation to “Bounce Forward” from COVID-19

10 keys for using Demand Generation to “Bounce Forward” from COVID-19

As businesses “bounce back” from COVID-19, they need to use Demand Generation to “bounce forward” in how they engage with existing ... read more

8 Ways to Less Prospecting and More Selling

8 Ways to Less Prospecting and More Selling

Marketing automation software and better content marketing offer small businesses powerful tools to engage audiences more effectively. read more

A new sales model for accounting firms

A new sales model for accounting firms

The traditional business development model for tax, accounting and bookkeeping firms is broken Networking events and evangelist ... read more

A Digital-First Sales Model to Help Accounting Firms Rebound the Covid-19 Pandemic

A Digital-First Sales Model to Help Accounting Firms Rebound the Covid-19 Pandemic

Not unlike most marketplaces, the Covid-19 pandemic has changed everything for professional services companies. And the traditional ... read more

COVID-19 is transforming the future of B2B sales. Are you ready?

COVID-19 is transforming the future of B2B sales. Are you ready?

A recent McKinsey study reports that we are at a digital inflection point, where B2B sales operations will fundamentally look different... read more

Increasing Runway and Customer Acquisition during the Economic Crisis

Increasing Runway and Customer Acquisition during the Economic Crisis

During an economic downturn, Startups must extend every dollar as far as possible. This article discusses the ways businesses can ... read more

How Content translates marketing into sales revenue.

How Content translates marketing into sales revenue.

93% of B2B companies say that content marketing generates more leads than traditional marketing tactics. However, the majority also ... read more

Your SEO Strategy needs a boost. Here it is.

Your SEO Strategy needs a boost. Here it is.

SEO & Content MarketingYour SEO Strategy needs a boost. Here it ... read more

90 Days to SMB Client Success

90 Days to SMB Client Success

Learn some foundational steps to elevate your Client Success strategy for your SMB business. read more

Understanding Inbound Marketing

Understanding Inbound Marketing

Gone are the days when static outbound marketing strategies that yield unreliable results. In fact, today’s business world is extremely read more

The New Normal for Small Business

The New Normal for Small Business

Peritus Marketing believes the quickest way to activate your buyer to customer journey (prospect-to-customer advocacy) is by leveraging read more

Pandemic Rebound Playbook

Pandemic Rebound Playbook

This eBook is designed for startups and small-medium businesses looking to rebound from the Covid-19 pandemic and searching for ... read more

The Amazing Strategic Planning Puzzle

The Amazing Strategic Planning Puzzle

With the economic recovery extending longer than anticipated, your business is probably evolving quicker than you can say, snap. These ... read more

7 Tips for Getting the Most out of Lead Generation

7 Tips for Getting the Most out of Lead Generation

There are so many variables to consider as “the best” lead gen strategies to deploy, and there’s no silver bullet. Every business and ... read more