Resources for implementing marketing automation software & content.
The following resources are provided to help you utilize content marketing and automation software to fuel your sales and marketing engine.
5 Tips for managing agency partner relationships
Working with an agency demands a great deal of trust. Every firm says they have a strong commitment and can deliver on its brand ... read more
A digital-first sales strategy for staffing firms.
The traditional business development model for staffing and recruiting firms is broken. Cold calling and client visits may not come ... read more
In 7 Steps: Your Strategic Editorial Calendar
Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. ... read more
10 keys for using Demand Generation to “Bounce Forward” from COVID-19
As businesses “bounce back” from COVID-19, they need to use Demand Generation to “bounce forward” in how they engage with existing ... read more
8 Ways to Less Prospecting and More Selling
Marketing automation software and better content marketing offer small businesses powerful tools to engage audiences more effectively. read more
A new sales model for accounting firms
The traditional business development model for tax, accounting and bookkeeping firms is broken Networking events and evangelist ... read more
A Digital-First Sales Model to Help Accounting Firms Rebound the Covid-19 Pandemic
Not unlike most marketplaces, the Covid-19 pandemic has changed everything for professional services companies. And the traditional ... read more
COVID-19 is transforming the future of B2B sales. Are you ready?
A recent McKinsey study reports that we are at a digital inflection point, where B2B sales operations will fundamentally look different... read more
Increasing Runway and Customer Acquisition during the Economic Crisis
During an economic downturn, Startups must extend every dollar as far as possible. This article discusses the ways businesses can ... read more
How Content translates marketing into sales revenue.
93% of B2B companies say that content marketing generates more leads than traditional marketing tactics. However, the majority also ... read more
Your SEO Strategy needs a boost. Here it is.
SEO & Content MarketingYour SEO Strategy needs a boost. Here it ... read more
90 Days to SMB Client Success
Learn some foundational steps to elevate your Client Success strategy for your SMB business. read more
Understanding Inbound Marketing
Gone are the days when static outbound marketing strategies that yield unreliable results. In fact, today’s business world is extremely read more
The New Normal for Small Business
Peritus Marketing believes the quickest way to activate your buyer to customer journey (prospect-to-customer advocacy) is by leveraging read more
Pandemic Rebound Playbook
This eBook is designed for startups and small-medium businesses looking to rebound from the Covid-19 pandemic and searching for ... read more
The Amazing Strategic Planning Puzzle
With the economic recovery extending longer than anticipated, your business is probably evolving quicker than you can say, snap. These ... read more
7 Tips for Getting the Most out of Lead Generation
There are so many variables to consider as “the best” lead gen strategies to deploy, and there’s no silver bullet. Every business and ... read more
