- Public Relations
PR Services That Build Industry Visibility
B2B PR for Industrial Marketing Success
Peritus Marketing provides public relations services for industrial, manufacturing, construction technology, and SaaS companies that need stronger visibility, market credibility, and better communication with customers, partners, and industry audiences.
From press releases and media outreach to thought leadership, award submissions, event promotion, and strategic communications, Peritus helps companies tell stronger stories that reach the right audience.
Strong public relations starts with clear messaging and strong positioning. We help define your company story, market presence, leadership messaging, and communication priorities so your brand stays consistent across media, customer communications, and industry conversations. This creates stronger credibility and long-term visibility.
Press Releases & Media Outreach
We create and distribute press releases for product launches, company milestones, partnerships, project wins, leadership announcements, acquisitions, awards, and major business updates. Media outreach helps place your story in front of industry publications, trade media, and relevant audiences that matter to your business.
Thought Leadership & Industry Visibility
PR is also about building authority over time. We help develop thought leadership articles, executive visibility strategies, speaking opportunities, contributed content, award submissions, and industry recognition efforts that position your company and leadership team as trusted experts in your field.
Event Promotion & Strategic Communications
Trade shows, conferences, webinars, and customer events create major visibility opportunities. We support event promotion through media planning, social media coordination, email campaigns, partner communication, and event-related PR efforts that extend value before, during, and after the event.
Ongoing Reputation & Growth Support
Public relations should support long-term business goals. We help maintain visibility through consistent messaging, strategic planning, customer communications, and campaign reporting so PR becomes part of a larger growth strategy—not just a reactive response when news happens.
- Case Study
Dewalt Construction Technology
The strategy focused on building persona-driven thought-leadership content, SEO campaigns, and sales-enablement assets aligned to each stage of the buyer journey to drive demand generation and customer acquisition.
Results included dramatic traffic and visibility growth—such as an 866% increase in website visitors and a 61% improvement in keyword rankings—driven by continuous optimization of paid and organic channel investments, reallocating spend toward the highest-performing search, content, and campaign channels to maximize demand-generation efficiency and ROI.
