Peritus Completes Website for Construct Prefab Consultants
Customer Profile
Construct Prefab Consultants operates in the MEP (Mechanical, Electrical, and Plumbing) contracting space, specializing in enhancing contractors’ prefabrication capabilities. Their services include digital shop design, equipment selection, lean manufacturing, and 3D modeling, among other offerings. By integrating these services, Construct Prefab Consultants aids MEP fabrication shops in optimizing their processes, thereby improving efficiency and reducing project timelines.
Project Details
Construct Prefab Consultants required a marketing website that effectively communicated their service offerings and the value of introducing prefabrication capabilities within MEP fabrication shops. Additionally, they wanted the website to function as a resource hub, hosting content related to project updates, events, case studies, and articles. The site needed to be easily updatable to allow multiple contributors to manage content seamlessly.
The Tools We Used
- WordPress
- Elementor, Elementor Pro
- WordPress Forms
- Google Analytics (GA4)
- SiteGround Hosting
- SEMrush, Yoast SEO
Peritus implemented a strategic and comprehensive approach to meet Construct Prefab Consultants’ needs. We customized a WordPress template using Elementor and Elementor Pro, ensuring a unique and professional look aligned with the client’s brand identity. The top section of the homepage was designed to capture visitors’ attention immediately, highlighting key service offerings and a compelling headline. A custom header navigation with a mega menu was created to showcase Construct Prefab Consultants’ extensive service offerings, including workflow planning, material management, equipment selection, lean manufacturing, fabricating from the model, 3D modeling with CAD or BIM models, extracting spools and cut lists, automated and manual machines, shop operations, field installation logistics, and production tracking.
A dedicated section was developed to house blog articles, project updates, and case studies, making it easy for visitors to find and access valuable content. The website was integrated with the client’s email marketing and CRM tools to streamline communication and lead management. Integration with Google Analytics 4 provided advanced tracking and analytics capabilities to monitor website performance and user engagement. A prominent call-to-action button was included in the menu to encourage visitors to get in touch via a contact form, facilitating easy communication and lead capture.
The technologies used for this project included WordPress as the core platform for the website, chosen for its flexibility and ease of use, along with Elementor and Elementor Pro for building and customizing the website’s design. WordPress Forms was used to create and manage contact forms efficiently. SiteGround was selected as the hosting provider for its reliable performance and security features. Google Analytics 4 was integrated to track and analyze website traffic and user behavior.
The new website for Construct Prefab Consultants effectively communicates their value proposition, showcases their extensive service offerings, and provides a comprehensive resource hub for visitors. The design prioritizes user experience and conversion, leading to increased engagement and improved lead generation. The integration with email marketing, CRM tools, and Google Analytics ensures that Construct Prefab Consultants can track performance and optimize their marketing strategies continuously. By partnering with Peritus, Construct Prefab Consultants now have a robust online presence that supports their mission of enhancing prefabrication capabilities within MEP fabrication shops.
- The Goal
Design a new WordPress website to showcase Construct Prefab Consultants’ service offerings and to serve as a marketing hub for hosting case studies, project updates, and blog articles.
- The Strategy
Develop an easy to maintain website so that multiple contributors can update content. Use a custom WordPress template with advanced features like a mega menu and custom blog templates.
- The Result
Immediate and measurable uptick in brand awareness leading the acquisition of 2 new client engagements.