What is a client site?

At Peritus Marketing, we believe that effective collaboration is key to delivering high-quality, results-driven marketing services. Our team of experts work closely with clients to ensure that both the creative and analytical aspects of each project are aligned with the client’s needs, objectives, and goals. To support this collaborative process, our Peritus Client Sites platform streamlines communication and simplifies shared access to essential materials. Whether you are working with us on a new website or an ongoing digital marketing campaign, our Client Sites will help you keep track of every step along the way and stay connected with our team. Plus, our intuitive design provides you with unprecedented accountability so you always know what stage your project is at. With Peritus Client Sites, we make working with a marketing agency smoother and more enjoyable for you and your team!

Why are they important?

Client Sites are an essential tool to keep marketing activity aligned with revenue and customer acquisition goals. By allowing your team to analyze and assess the effectiveness of marketing efforts in real time, clients get valuable insights into which strategies work best and where we might need to make adjustments.

As a marketer, it can be tough to keep track of all your different projects and campaigns. With so many moving parts, from editorial calendars to marketing KPIs, it can be difficult to keep everything organized and on track. Peritus Client Sites are designed with these needs in mind and feature a powerful editorial calendar that makes it easy to plan out your marketing activities well in advance. We also offer tools for tracking marketing performance metrics such as MQLs, demo requests, organic traffic, and social engagement, as well as an extensive library of digital assets that can be accessed at any time. Whether

Marketing KPI’s

Marketing KPIs play an essential role in measuring the effectiveness of a marketing strategy. These key performance indicators are closely tied to specific objectives and goals, ensuring that marketers stay focused on what really matters. In order to build accurate KPIs, data is collected from various sources, including marketing automation software, Google Analytics, SEMRush, and others.

With this diverse range of data at our fingertips, we can quickly assess the effectiveness of different marketing tactics and respond accordingly.

• Tied to specific marketing strategy and goals
• Updated from your data sources including your MAS, Google Analytics, SEMRush, and other sources
• Keeps eye on the ball and ensures that marketing tactics support your strategy

Editorial Calendar

Peritus Client Sites feature an editorial calendar that serves as a central tool for marketing execution by providing a roadmap for campaign planning. It helps to organize messaging and timing for different marketing activities, allowing for improved coordination between different departments and individuals. This is particularly important in a client/agency relation with multiple contributors, where it can be difficult to ensure that each stakeholder is aware of the overall strategy and timeline.

By establishing overarching themes and key milestones, an editorial calendar provides an effective framework for managing day-to-day operations. It also enables teams to assess progress against stated goals and make adjustments as necessary, ensuring that all required components are completed on schedule. In addition, having clearly defined deadlines enables marketers to align their efforts more effectively with sales cycles and marketing objectives or upcoming promotional events.

• Helps with marketing execution
• Itemizes deliverables in detail
• Establishes due dates
• Track edits and revisions
• Assign task owners
• Helps prioritize campaigns, events, podcasts, content, etc.

Marketing Assets

The marketing assets library is hosted online and allows clients to upload and download different types of collateral.  This helps with new engagements to get off to a fast start by sharing content like brand guides or existing persona research.  Secondly, the marketing assets library offers tools that help users search through the library and identify relevant materials for their needs. Whether we’re launching a new campaign or building out your company’s marketing strategy from scratch, the marketing assets library can be a fast and effective way to give your project a solid foundation.

• Upload collateral such as brand guides and existing persona research during kickoff for a fast start
• Maintain a library of marketing assets that can be shared throughout your organization
• Self-service portal allows users to download content on demand

We believe that effective collaboration is the key to delivering high-quality, results-driven marketing services.

To achieve this, we have developed Peritus Client Sites – an online platform designed to facilitate collaboration and communication between our team members and our clients. Using this platform, we are able to manage key performance indicators and drive the editorial calendar based on client feedback, while also ensuring that all of our marketing tactics are tightly aligned with the client’s overall strategic objectives. Because of this focus on strong collaboration, we are able to deliver measurable results that ultimately help our clients achieve their business goals. Whether you’re looking for seamless marketing execution or expert insight into your strategy, Peritus Marketing can help you take your brand to the next level. With us by your side, there’s no limit to what you can accomplish!