- Trade Show Marketing
Event Marketing Support for Industrial and ConTech Brands
Trade Show Support from Planning to Follow-Up
Peritus Marketing provides trade show support for industrial, MEP/AEC, and construction tech/SaaS companies that want more from their event investment than booth traffic alone.
Trade shows should create real sales opportunities, strengthen customer relationships, and support long-term brand visibility—not just check a box on the calendar.
Event Strategy & Pre-Show Planning
Successful trade shows start long before the event opens. We help define event goals, target audience priorities, messaging, booth strategy, meeting schedules, and promotional planning. This includes pre-show email campaigns, social media promotion, landing pages, customer outreach, and sales coordination to make sure your team arrives with a clear plan.
Booth Messaging & Marketing Materials
Strong booth presence starts with clear messaging. We help develop booth graphics, signage, handouts, sell sheets, presentations, product sheets, case study materials, branded giveaways, and event-specific content that supports stronger conversations with prospects and customers. Everything is designed to make your team easier to understand and easier to remember.
Lead Capture & Sales Follow-Up
Trade show success depends on what happens after the booth visit. We help create lead capture processes, CRM workflows, qualification systems, and follow-up campaigns that move conversations forward. This includes email sequences, sales enablement materials, meeting scheduling, and post-show outreach that helps your team convert interest into real opportunities.
Event Promotion & Social Media Support
Trade shows create valuable content before, during, and after the event. We manage event promotion across social media, email marketing, blog content, customer announcements, and partner promotion to increase visibility and maximize event value beyond the show floor.
Post-Show Reporting & ROI Review
We help track leads, meetings, follow-up activity, customer engagement, and overall event performance so leadership can clearly measure results. Trade shows become part of a larger growth strategy—not just a one-time marketing expense.
- Case Study
Dewalt Construction Technology
The strategy focused on building persona-driven thought-leadership content, SEO campaigns, and sales-enablement assets aligned to each stage of the buyer journey to drive demand generation and customer acquisition.
Results included dramatic traffic and visibility growth—such as an 866% increase in website visitors and a 61% improvement in keyword rankings—driven by continuous optimization of paid and organic channel investments, reallocating spend toward the highest-performing search, content, and campaign channels to maximize demand-generation efficiency and ROI.
