- Search Engine Optimization
SEO Strategy for Industrial and ConTech Brands
Search Visibility That Supports Sales
Peritus Marketing provides industrial SEO services built specifically for manufacturing, construction technology, and B2B companies that need more than rankings—they need qualified leads and measurable pipeline growth.
Peritus combines technical SEO, content strategy, website structure, keyword targeting, and conversion-focused optimization to help companies improve visibility where real buying decisions happen.
Technical SEO & Website Structure
Strong SEO starts with a strong foundation. We optimize your website architecture, page structure, metadata, internal linking, page speed, mobile usability, indexing, and technical performance to help search engines properly understand and rank your site. For industrial companies with complex services, technical products, and large content libraries, site structure directly impacts visibility and lead generation.
Keyword Strategy & Search Intent Mapping
Industrial buyers search differently than consumers. We build SEO strategies around the terms your customers actually use—product capabilities, certifications, materials, applications, part numbers, service areas, and industry-specific challenges. Our keyword strategy focuses on high-intent searches that attract engineers, procurement teams, contractors, and decision-makers looking for solutions, not just general traffic. Industrial SEO centers on specification-driven and capability searches rather than consumer-style browsing.
Content Development & Authority Building
SEO works best when it is supported by useful, technically accurate content. We create service pages, blog articles, case studies, white papers, FAQs, project spotlights, and resource content that help buyers research solutions while improving search rankings. This content also supports sales conversations and positions your company as a trusted industry expert, helping build long-term authority in competitive markets.
Conversion Optimization & Lead Tracking
Traffic alone does not create growth. We optimize landing pages, service pages, forms, calls-to-action, and user pathways to improve conversion rates and turn visitors into qualified leads. CRM integration, lead attribution, and campaign tracking help connect SEO performance directly to RFQs, demo requests, and revenue opportunities so leadership can clearly see ROI.
Ongoing Reporting & Continuous Improvement
SEO is a long-term growth strategy, not a one-time project. We provide ongoing reporting, ranking analysis, content planning, competitor monitoring, and strategy refinement to keep your visibility improving over time. By measuring results against leads and sales performance—not just keyword rankings—we help build an SEO program that supports consistent, long-term business growth.
- Case Study
Dewalt Construction Technology
The strategy focused on building persona-driven thought-leadership content, SEO campaigns, and sales-enablement assets aligned to each stage of the buyer journey to drive demand generation and customer acquisition.
Results included dramatic traffic and visibility growth—such as an 866% increase in website visitors and a 61% improvement in keyword rankings—driven by continuous optimization of paid and organic channel investments, reallocating spend toward the highest-performing search, content, and campaign channels to maximize demand-generation efficiency and ROI.
