- Marketing Content
Industrial & ConTech Content Marketing That Drives Pipeline
A Done-for-You Content Marketing Approach
From expertly written blog articles and case studies to lead magnets, website copy, and custom graphics, our content marketing services are built to educate buyers, support sales conversations, and keep your brand active across every channel.
With a lean, fully managed approach, Peritus makes content creation easier, more consistent, and directly tied to pipeline growth.
Most industrial and ConTech companies don’t lack ideas—they lack the time and internal resources to consistently produce high-quality content.
Your team is focused on selling, delivering projects, and supporting customers. Content creation often gets pushed aside or handled inconsistently.
That’s where Peritus Marketing comes in.
We provide a fully managed content creation and distribution program designed to take the burden off your team. From planning and writing to publishing and promotion, we handle the entire process.
The result is a steady stream of content that supports your marketing and sales efforts without requiring internal bandwidth.
Case studies are one of the most effective tools in industrial and ConTech marketing because they demonstrate how your solution performs in real-world conditions.
We develop case studies that go beyond surface-level summaries. Each one focuses on:
- The specific problem the customer was facing
- How your solution was implemented
- The measurable outcomes and operational impact
This approach ensures that case studies are not just stories—they are proof points that your sales team can use to build credibility and answer buyer questions.
Industrial buyers often need detailed information before they’re ready to engage with a vendor. Lead magnets provide that information while creating opportunities to capture inbound interest.
We develop high-value resources such as:
- eBooks and industry guides
- Cost calculators and ROI tools
- White papers and technical reports
These assets are designed to educate prospects while encouraging them to take the next step, whether that’s downloading a resource, requesting a demo, or speaking with your team.
Search engines are often the starting point for industrial buyers researching solutions.
We develop blog and SEO content that answers the real questions your buyers are asking. This includes topics related to:
- Industry challenges and trends
- Technical processes and best practices
- Product applications and use cases
By focusing on relevance and clarity, this content attracts qualified traffic and positions your company as a trusted source of information.
Ongoing communication about product updates, partnerships, and company milestones reinforces credibility and keeps your audience informed.
We create content that highlights:
- New features and capabilities
- Project announcements and customer wins
- Company growth and industry involvement
This type of content helps demonstrate momentum and reinforces confidence in your organization.
- Case Study
Dewalt Construction Technology
The strategy focused on building persona-driven thought-leadership content, SEO campaigns, and sales-enablement assets aligned to each stage of the buyer journey to drive demand generation and customer acquisition.
Results included dramatic traffic and visibility growth—such as an 866% increase in website visitors and a 61% improvement in keyword rankings—driven by continuous optimization of paid and organic channel investments, reallocating spend toward the highest-performing search, content, and campaign channels to maximize demand-generation efficiency and ROI.
