Drip Campaigns are a core element in email marketing strategy.  Peritus can construct and manage one or more campaigns based on:

» Targeted campaigns for indivudual personas.
» Personalized content based on persona.
» A|B testing for cadence, subject line, and CTA.
» Open and click-through rate performance.

For Sales Development Reps outreach sequences are an important tool to warm-up prospects.  Our expertise in the software sales arena helps you craft compelling sequences that keep your team focused on the most qualified leads.

» Deliver personalized messaging.
» Optimize sending times.
» Standardize language around your product.
» Establish consistent cadences.
» Leverage buying signals.

Newsletters connect customers, prospects, and partners with your brand.  This supports sales, customer success, and increases brand awareness - all in a comfortable format.

» Custom newsletter templates.
» Expert copywriting.
» Integrated with all your content.

The most successful email marketing campaigns are highly personalized and targeted for specific personas.  With help from your content strategy specialist, we'll do a deep dive to tie the most relevant features from your product to each persona.

» Persona Research
» Buyer Journey Map
» List Segmentation
» Email Campaign Construction