Content Marketing Agency | Peritus

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sales@peritusmarketing.com

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fact

93% of B2B companies say that content marketing generates more leads than traditional marketing tactics.

– Forbes

Case Studies

Leverage your success and harness the voice of your customer.  Let your work speak for itself.  We’ll unearth your brands most powerful stories and tackle the toughest — and the most technical — topics.

 

Technical White Papers

We’ll help you uncover your brand’s personality and tackle the toughest technical subject matter.  We’re experts at helping you translate your technical expertise and knowledge into digital assets that help drive your sales process.

eBooks

“How to” guides and ebooks are fantastic resources to help educate your audience on how your solution can solve their problems.  We create beautiful ebooks with brand specific copy and graphic design that serve as valuable lead magnets and sales enablement tools.

Blog Articles

Blog articles do several things for your marketing effort.  They are an important weapon in your SEO arsenal and help drive more traffic to your website.  They also answer the questions your audience is asking with respect to your solution, and in turn orient potential customers toward your content. 

Social Media Posts

Social Media, both paid and unpaid, can be a powerful tool.  We author social posts that serve as an integral part of an integrated marketing campign.  Your posts are effective tools in directing traffic from social media sites toward your pillar content like case studies, white papers and ebooks.

Newsletters

For many organizations a monthly digital newsletter might be the most effective form of marketing.  Newsletters are a fanttastic way to showcase featured articles and share other bits of information with your audience.  

Need Our Help?

Contact us today to see how content marketing can help your organization. 

“Peritus has been instrumental in helping Staples Construction develop and execute an effective business development and marketing campaign.”

David Staples

Owner, Staples Construction Company

Building the content marketing machine

Leveraging Keyword Research, Sales Feedback, Competition, and Market information helps rapidly uncover content creation opportunities designed to serve multiple needs for driving more business.  We develop efficient content marketing programs to deliver results.  For example, one client case study can be used for the website, in a blog article, featured in a 3-part nurture email campaign, promoted in a LinkedIn Ad or Google PPC campaign. This is how Peritus Marketing helps businesses with limited marketing resources, create high-value, high-quality content for marketing programs at scale.  And bring in more qualified leads. 

Small to medium-sized businesses need to run highly efficient campaign-focused editorial calendars. Peritus helps set up the data-driven process to create and run campaigns using different models including “do it for you” or “do it with you” or train your team to “do it yourself” using marketing automation software.

We create content based on research.

We Audit Competition, Personas, and map Buyer Journeys to determine where meaningful touchpoints necessitate content creation that connects with audiences and differentiates your business.

Content for each stage in the buyer journey.

Your buyer journey outlines the process your customers go through when making a purchase decision.  Typically, this maps well to your sales funnel, which you can break up into early, mid, and late stage content.

Pillar content for multiple channels.

The right content, based on solid research, will help drive campaigns on multiple digital channels.  For example, one Thought Leadership ebook can drive an email campaign, a webinar series, social media posts, and an assortment of Sales Enablement tools.

Resource articles and featured research.

Marketing is a complex equation that pulls together strategy, content and technology.  We publish thought leadership and resource articles to help share best practices on content marketing, technology and b2B sales enablement.