Content for software companies: making the most from your marketing budget.
Creating content for software companies is often the most labor-intensive task for marketers. If there’s one thing all marketers can agree on, it’s that creating content is almost always the most labor-intensive task. Whether you’re writing blog posts, creating videos, or designing graphics, it can take a lot of time and energy to create pieces […]
Channel Survey: What’s working in SaaS Marketing for 2023
About the Survey At the heart of any successful marketing strategy is a sound channel mix. In order to reach your target audience and maximize ROI, you need to have a clear understanding of which channels are most effective for your particular business. In an effort to help companies better understand their options, we are […]
5 B2B lead magnet ideas to help SaaS sales teams with demand generation.
Why lead magnets work in B2B SaaS Sales Lead magnets are an essential tool for capturing the attention of potential customers and generating high-quality leads for your SaaS company. These downloadable resources and free trials allow you to connect directly with prospective customers, sharing information about your products and building trust in your brand. Additionally, […]
Introducing Peritus Client Sites
What is a client site? At Peritus Marketing, we believe that effective collaboration is key to delivering high-quality, results-driven marketing services. Our team of experts work closely with clients to ensure that both the creative and analytical aspects of each project are aligned with the client’s needs, objectives, and goals. To support this collaborative process, […]
3 data driven sales enablement strategies for SaaS companies.
The future of your organization rests on the shoulders of your Sales team. The success of any organization depends on its ability to generate revenue. And while there are many departments that contribute to this goal, it is the Sales team that plays the most critical role. After all, it is their job to identify […]
A SaaS sales training plan to gain market share as weaker competitors fail.
As the economic activity tightens, software companies who prioritize sales management and SaaS sales training will gain market share as weaker competitors evaporate. At Peritus, we love marketing. We know first-hand how it can feed actionable insights to sales teams and help drive revenue growth. However, you can’t solve a sales problem with a marketing […]
Are your marketing KPI’s really aligned with your strategy?
Why KPIs for SaaS companies are important? SaaS KPIs (Key Performance Indicators) are essential for any SaaS company, as they provide a clear overview of the company’s performance and health. Without KPIs, it would be difficult to track progress, identify areas of improvement, or gauge whether the company is on track to achieving its goals. […]