Twenty-Twenty-one is going to be challenging, but optimism will help fuel our endeavors to achieve success! With that in mind, it is ... read more
Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. Digital campaigns require many new types of assets to engage audiences. This means you need more strategy to enable your content to work for you.
So what does it mean to integrate lean content strategy into your editorial calendar? How does this work into monthly sprints so you can adapt topics to real-time changes in the industry and build content for performance.
As businesses “bounce back” from COVID-19, they need to use Demand Generation to “bounce forward” in how they engage with existing customers and potential prospects.
Marketing automation software and better content marketing offer small businesses powerful tools to engage audiences more effectively.