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Are you building your tech stack?

Are you building your tech stack?

Learn how to be smart about building your business tech stack for your small business to shift digitally. read more

20 Simple Ways Your Website Can Generate More Leads

20 Simple Ways Your Website Can Generate More Leads

"If you build it, they will come." Unfortunately, that's not how things work out, but there's hope for getting your Website to perform ... read more

5 Tips for managing agency partner relationships

5 Tips for managing agency partner relationships

Working with an agency demands a great deal of trust. Every firm says they have a strong commitment and can deliver on its brand promise to help drive your business forward, but many fall short for various reasons.

This article offers 5 tips for managing agency partner relationships more effectively – from on-boarding to executing your first lead.

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A digital-first sales strategy for staffing firms.

A digital-first sales strategy for staffing firms.

The traditional business development model for staffing
and recruiting firms is broken. Cold calling and client visits may not come back online for several quarters or longer as the pandemic lingers. Outbound advertising has a limited reach, high cost and low ROI.
Human capital firms across the spectrum are recognizing the need to pivot to a new sales model based on a digital first strategy.

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In 7 Steps:  Your Strategic Editorial Calendar

In 7 Steps: Your Strategic Editorial Calendar

Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. Digital campaigns require many new types of assets to engage audiences. This means you need more strategy to enable your content to work for you.
So what does it mean to integrate lean content strategy into your editorial calendar? How does this work into monthly sprints so you can adapt topics to real-time changes in the industry and build content for performance.

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