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Our latest insights on content marketing.

Creating content for software companies is often the most labor-intensive task for marketers. If there's one thing all marketers can...

About the Survey At the heart of any successful marketing strategy is a sound channel mix. In order to reach...

Why lead magnets work in B2B SaaS Sales Lead magnets are an essential tool for capturing the attention of potential...

What is a client site? At Peritus Marketing, we believe that effective collaboration is key to delivering high-quality, results-driven marketing...

For salespeople, time is one of the most valuable resources. A strong SaaS sales process prioritizes time invested with prospects...