The latest from our blog…
The latest insights on content marketing for construction technology firms.
5 Marketing Tips for Kicking Off 2021 Right.
Are you trying to finish 2020 right and make Q1 2021 planning feel like less of a moving target? The trends are taking shape, so here are 5 marketing tips to consider for your content plans next year.
Your B2B business needs a social media strategy.
Think of your social media content strategy as your blueprint for your Business’s success across social platforms. If you don’t put together a solid plan, you will find that your social efforts lack direction and don’t deliver the results you expect to see.
You need to dedicate the time and resources to plan your approach, map out exactly what you want to achieve, how you will get there, and how you will measure the impact that your efforts have on your goals.
In 7 Steps: Your Strategic Editorial Calendar
Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. Digital campaigns require many new types of assets to engage audiences. This means you need more strategy to enable your content to work for you.
So what does it mean to integrate lean content strategy into your editorial calendar? How does this work into monthly sprints so you can adapt topics to real-time changes in the industry and build content for performance.
10 keys for using Demand Generation to “Bounce Forward” from COVID-19
As businesses “bounce back” from COVID-19, they need to use Demand Generation to “bounce forward” in how they engage with existing customers and potential prospects.
8 Ways to Less Prospecting and More Selling
Marketing automation software and better content marketing offer small businesses powerful tools to engage audiences more effectively.
COVID-19 is transforming the future of B2B sales. Are you ready?
A recent McKinsey study reports that we are at a digital inflection point, where B2B sales operations will fundamentally look different…
Increasing Runway and Customer Acquisition during the Economic Crisis
During an economic downturn, Startups must extend every dollar as far as possible. This article discusses the ways businesses can manage and extend the runway, build relationships, and strengthen their position during crises.
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