We help build the B2B sales enablement tools your team needs to succeed in a digital-first sales environment.

The traditional business development model for B2B sales teams is under stress.  In a digital world, cold calling and in-person meetings are less effective than they have been in the past.  Outbound advertising has a limited reach, high cost and low ROI.  Sales teams across the spectrum are recognizing the need to pivot to a new sales model based on a digital-first strategy. 

Industries ranging from advanced manufacturing to professional services and healthcare recognize that their subject matter expertise translates well into a content marketing strategy where lead magnets like e-Books, “How To” Guides, Webinars, Videos and Case Studies are used to attract and nurture new customers.

Peritus helps sales teams combine Marketing Automation Software and Content Creation.  This provides the information that prospects are looking for as they move through the buyer journey and self-educate about potential solutions.  Automation technology measures how prospects engage with marketing content and gives sales teams real-time visibility on buying signals.  This offers sales teams a better way to fill the top of the funnel.