- Paid Media Management
Strategic Paid Advertising for
B2B Growth
Paid Advertising That Supports Your Sales Pipeline
Peritus manages advertising for industry specific publications, Google Ads, LinkedIn campaigns, retargeting, display advertising, and paid social campaigns with a focus on ROI and long-term performance.
From campaign planning and ad creation to budget management, conversion tracking, and reporting, every campaign is built to improve visibility, reduce wasted spend, and generate stronger marketing results.
We build paid media strategies around your business goals, target audience, and sales process to ensure every campaign supports real pipeline growth. This includes campaign planning, audience targeting, keyword strategy, budget recommendations, and identifying the right mix of platforms such as Google Ads, LinkedIn, paid social, display advertising, and retargeting campaigns. The goal is to place your message in front of the right buyers at the right time while reducing wasted spend.
Our team manages day-to-day campaign execution across search, social, display, and retargeting channels. This includes Google Ads management, LinkedIn campaigns, ad group structure, bidding strategies, negative keywords, audience refinement, and ongoing performance adjustments. We continuously optimize campaigns to improve lead quality, lower acquisition costs, and create stronger long-term ROI.
Strong campaigns require strong messaging and conversion paths. We create ad copy, headlines, sponsored content, display ads, and campaign creative built specifically for industrial and B2B buyers. We also help develop and optimize landing pages with stronger calls-to-action, lead capture forms, CRM integration, and clear messaging designed to improve conversion rates and support sales follow-up.
Paid media should be measurable. We manage budgets carefully, monitor spend across channels, and provide reporting that tracks leads, conversions, cost per lead, campaign performance, and attribution. This gives leadership clear visibility into what is working, where investment should grow, and how paid media is contributing to overall revenue goals.
- Case Study
Dewalt Construction Technology
The strategy focused on building persona-driven thought-leadership content, SEO campaigns, and sales-enablement assets aligned to each stage of the buyer journey to drive demand generation and customer acquisition.
Results included dramatic traffic and visibility growth—such as an 866% increase in website visitors and a 61% improvement in keyword rankings—driven by continuous optimization of paid and organic channel investments, reallocating spend toward the highest-performing search, content, and campaign channels to maximize demand-generation efficiency and ROI.
