Tyler Riddell
5 Marketing Tips for Kicking Off 2021 Right.

5 Marketing Tips for Kicking Off 2021 Right.

Are you trying to finish 2020 right and make Q1 2021 planning feel like less of a moving target? The trends are taking shape, so here are 5 marketing tips to consider for your content plans next year.

Your B2B business needs a social media strategy.

Your B2B business needs a social media strategy.

Think of your social media content strategy as your blueprint for your Business’s success across social platforms. If you don’t put together a solid plan, you will find that your social efforts lack direction and don’t deliver the results you expect to see.
You need to dedicate the time and resources to plan your approach, map out exactly what you want to achieve, how you will get there, and how you will measure the impact that your efforts have on your goals.

5 Tips for managing agency partner relationships

5 Tips for managing agency partner relationships

Working with an agency demands a great deal of trust. Every firm says they have a strong commitment and can deliver on its brand promise to help drive your business forward, but many fall short for various reasons.

This article offers 5 tips for managing agency partner relationships more effectively – from on-boarding to executing your first lead.

In 7 Steps:  Your Strategic Editorial Calendar

In 7 Steps: Your Strategic Editorial Calendar

Pre-pandemic editorial calendars were too focused on logistics – days and times to publish content and a predetermined cadence. Digital campaigns require many new types of assets to engage audiences. This means you need more strategy to enable your content to work for you.
So what does it mean to integrate lean content strategy into your editorial calendar? How does this work into monthly sprints so you can adapt topics to real-time changes in the industry and build content for performance.

The New Normal for Small Business

Peritus Marketing believes the quickest way to activate your buyer to customer journey
(prospect-to-customer advocacy) is by leveraging affordable Marketing Automation
software. However, one of the biggest challenges for Startups and Small-Medium businesses is fueling it with content.

The Amazing Strategic Planning Puzzle

The Amazing Strategic Planning Puzzle

With the economic recovery extending longer than anticipated, your business is probably evolving quicker than you can say, snap. These steps will help guide communication with your broader team.

7 Tips for Getting the Most out of Lead Generation

There are so many variables to consider as “the best” lead gen strategies to deploy, and there’s no silver bullet. Every business and market has variation and buyers with different challenges.

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