A new Sales Model for accounting firms.
The traditional business development model for tax, accounting and bookkeeping firms is broken. Networking groups and evangelist networks may not come back online for several quarters, or longer, as the pandemic lingers. Outbound advertising has a limited reach, high cost and low ROI. Professional services firms across the spectrum are recognizing the need to pivot to a new sales model based on a digital first strategy.
4 steps to implement a digital first client acquisition strategy.
Why the accounting profession is positioned for content marketing.
3 ways accounting firms can position their website to win new clients.