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3 data driven sales enablement strategies for SaaS companies.

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Content Marketing,Marketing strategy,Sales Leadership
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The future of your organization rests on the shoulders of your Sales team.

The success of any organization depends on its ability to generate revenue. And while there are many departments that contribute to this goal, it is the Sales team that plays the most critical role. After all, it is their job to identify and secure new business opportunities. In today’s competitive marketplace, this task is more challenging than ever before. As a result, the future of your organization rests squarely on the shoulders of your Sales team. Fortunately, they are up to the challenge. With hard work, discipline, and strong sales enablement tools, they will continue to be a driving force behind your organization’s success.

As a business, your bottom line is always going to be sales. After all, without sales, you don’t have a business. So it stands to reason that anything you can do to increase sales is going to be a good thing for your business. And that’s where marketers come in. By providing better sales enablement tools, marketers can directly impact sales performance. By giving salespeople the tools they need to be successful, you’re increasing the chances that they’ll close more deals and drive more revenue for your company. It’s a simple concept, but one that can have a profound impact on your business. So, if you’re looking for ways to increase sales, don’t forget the role that marketers can play in making it happen.

Data driven sales enablement.

In today’s data-driven world, sales enablement is more important than ever. By understanding the data that drives their business, companies can make more informed decisions about where to allocate their resources. This data-driven approach can help sales teams close more deals, grow their pipeline, and improve their win rate. In addition, data driven sales enablement can help managers identify and correct any deficiencies in their sales process. As a result, data driven sales enablement is a critical tool for any company that wants to stay competitive in today’s marketplace.

There are a few different data driven sales enablement strategies that companies often use in order to improve their sales outcomes. One common strategy is to target high-potential leads, or those leads that are most likely to convert into customers based on certain criteria. This can be done using data from previous customer interactions, Lead Scoring platforms, or CRM software. Another popular strategy is to segment customers into groups based on their needs and then tailor the sales pitch accordingly. This helps to ensure that each customer is getting the information that is most relevant to them, which can increase the likelihood of a sale. Additionally, companies will often use data to track the progress of their sales teams and identify areas where they need more training or support. By understanding what is working and what isn’t, companies can make adjust their sales strategies as needed in order to achieve better results.  To learn more, read our article on how to align marketing strategy with the correct KPI’s.

The importance of Lead Scoring

In a data-driven sales enablement process, leads are scored based on their potential to convert into paying customers. This score is determined by factors such as the lead’s interaction with email (opens and link clicks), website page visits, form completions (downloading lead magnets), and can also include job title, demographic information, and firmographics. By focusing on prospects with the highest lead scores, sales teams can increase their chances of making a sale. In addition, lead scoring can help sales teams prioritize their time and resources. By identifying which prospects are most likely to convert, sales teams can focus their efforts on these high-value leads. As a result, lead scoring can help sales teams close more deals and boost their bottom line.

High Quality Lead Magnets

A lead magnet is a free offer that’s designed to capture a person’s attention and contact information. By providing valuable content, lead magnets incentivize visitors to take action, such as subscribing to a newsletter or downloading an e-book. When creating a lead magnet, it’s important for SaaS companies to consider who your target audience is, what problems they’re trying to solve, and how your products feature set can provide a solution. For example, if you’re targeting marketers, you might create a lead magnet that offers tips on how to write copy more efficiently using an AI content generator. Once you’ve identified your target audience and their pain points, you can start brainstorming ideas for your lead magnet. Are you going to offer a checklist, an e-book, or a video series? Once you’ve decided on the format, it’s time to start creating content that’s both informative and engaging. Remember, the goal is to provide value in exchange for someone’s contact information. In a data driven sales enablement environment measuring email open rates, form completions, and social post views will tell you how engaging your audience finds your content. By following these steps, you can create a high-quality lead magnet that will help you build your list and grow your business.

Optimizing your Website’s Resource Center

One of the best ways to optimize your website’s resource center is to ensure that all of your content is well organized. This means creating clear and concise categories that will make it easy for users to find what they’re looking for. You should also consider tagging your content with relevant keywords to help users discover your resources more easily. In addition, regularly updating your content will help to keep users coming back. Finally, promoting your resource center through social media and other channels can help to increase its reach and visibility. By following these tips, you can ensure that your website’s resource center is reaching its full potential.

Build content around features where you have a competitive advantage.

A strategic approach to software marketing and data driven sales enablement centers around mapping your prospects workflow to the specific feature/benefit that your product offers.  Taking this a step further looks at competitive positioning to help focus your messaging, and subsequent sales efforts, around your competitive advantages.  Tailoring content like lead magnets, email copy, and social post headlines to your competitive advantages attracts prospects who value the features where you can outcompete your competition.  As a data driven sales enablement strategy this helps sales teams focus on leads with the best potential for a positive outcome. 


In order for any organization to be successful, they need a strong sales team. The sales team is responsible for generating revenue and ensuring that the company meets its financial goals. Therefore, it is essential that sales teams are equipped with the tools and resources they need to be successful. Data driven sales enablement tools are designed to do just that – they help sales teams increase their focus on high quality leads and close more deals. By providing employees with access to relevant data and helpful resources, sales enablement tools make it easier for salespeople to do their jobs and improve their results. In today’s competitive business landscape, having a strong sales team is essential for success. Sales enablement tools can help you build a best-in-class sales team that will help your organization thrive.

Download the eBook: Data Driven Sales Enablement Strategies for SaaS Companies.

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